Digital Ceramic Printing System Testimonials
Good Evening, Ron,
Just finished reading the two articles in the MB News about ceramic printing. I think your piece was on the mark, we in the monument industry have a tendency to lag behind the curve with regard to new technology.
Since acquiring Roselawn Monuments we have always offered a promotional item, on premium memorial sales with varying results.
First we tried using a Home Memorial Portrait offered by a vendor who would furnish one free MP with the hope of selling multiples or other items or services. This required no real effort on our part except furnishing the name and address of our client. However we learned some of our clients were being high pressured into purchasing additional services, which I felt reflected poorly on Roselawn Monuments.
We began using Memorial Bibles on memorial purchase over $600.00. The program was fairly well received however we bore the entire cost of the program and we couldn’t justify providing the premium for our clients who purchase lower cost memorials.
Since replacing our premium program with the Memorial Portraits we have found an economical venue to provide every client who purchase a memorial with a complimentary Promotional Porcelain Cameo. The benefits have been phenomenal. Overall we sell more Memorial Portraits ( upgrades are about 35% over the promotional size), price shoppers are impressed with the Complimentary Memorial Cameo with many returning to purchase memorial work, families come in asking about Cameo’s they’ve seen in the cemetery or have been told about by other clients.
In general business is up, we’ve always offered a better memorial product with more variety, however I’m certain the Promotional Memorial Portraits Program has been a significant contributing factor in our business growth since we acquired our system.Being able to produce our ceramics in house definitely gives us an advantage. Only regrets is we didn’t do it sooner. Ron, words alone will simply not express my appreciation for the part you and the staff at Enduring Images has played in our success with ceramic printing. The support has been excellent and the friendship Enduring. All THE BEST.
CFSP Roselawn Monuments